Who We Are
Waterproofers Direct operates https://waterproofersdirect.com and helps homeowners arrange appointments with independent local service providers for basement waterproofing, drainage, and foundation services. We are not a contractor and do not perform the work.
Information We Collect
When you call or use this site, we may collect:
- Contact and property details you provide by phone, such as name, phone number, address, and a description of the problem
- Call data, including the number dialed, the number you called from, call time and duration, and call recordings where permitted by law and disclosed at the time of the call
- Advertising and attribution data, including click identifiers such as GCLID, UTM campaign parameters, referring URL, and the service category associated with your visit
- Device and usage data, including IP address, browser type, pages viewed, and approximate location derived from IP address
- Cookie and similar identifiers set by us and by advertising and analytics providers
How We Use Information
- To route your call and arrange service with a provider
- To share your request details with the provider serving your area
- To follow up about a request or scheduled appointment
- To measure advertising performance and conversions
- To operate, secure, and improve the site
- To comply with legal obligations and enforce our terms
How We Share Information
We share the information necessary to fulfill your request with the independent service provider selected for your area. Once shared, that provider handles your information under its own privacy practices, which we do not control.
We also share information with service vendors that support call routing and tracking, hosting, analytics, and advertising. We do not sell information for unrelated purposes.
Advertising, Analytics, and Call Tracking
This site uses Google Ads and Google Analytics services, including conversion tracking and dynamic call tracking, which may display a different phone number based on the advertising source of your visit. These services use cookies and identifiers to attribute calls and visits to campaigns. You can learn more about Google's practices at policies.google.com/technologies/partner-sites and opt out of personalized advertising in your Google Ads settings.
Calls, Recording, and Consent
Calls to (855) 467-8280 may be monitored or recorded for quality assurance and record-keeping where permitted by law. By calling or submitting your information, you consent to be contacted by Waterproofers Direct and by the service provider assigned to your request at the number you provide, including by automated dialing or prerecorded message where applicable. Consent is not a condition of purchase, and message and data rates may apply. You may opt out at any time by telling the caller or by contacting us.
Your Choices and Rights
You may request access to, correction of, or deletion of the personal information we hold about you, and you may opt out of marketing contact. Depending on your state of residence, you may have additional rights, including the right to opt out of the sharing of personal information for cross-context behavioral advertising. To make a request, contact us using the details below. We do not discriminate against you for exercising these rights.
Cookies
You can control cookies through your browser settings. Blocking cookies may affect attribution and some site functionality but will not prevent you from calling.
Data Retention and Security
We retain information for as long as needed to fulfill the purposes described here and to meet legal and record-keeping requirements. We use reasonable administrative and technical safeguards, though no method of transmission or storage is completely secure.
Children
This site is intended for adults arranging services for property they own or manage. We do not knowingly collect information from children under 13.
Changes to This Policy
We may update this policy from time to time. Continued use of the site after changes are posted constitutes acceptance of the updated policy.
Contact
Questions or privacy requests: call (855) 467-8280 or write to Waterproofers Direct, Privacy Requests, via https://waterproofersdirect.com.